Why register a trademark in Sri Lanka?

Given the fact that a business’s brand can often be one of its most valuable assets (it is common for the most recognisable logos and slogans to be valued in millions of dollars), securing its protection should not be overlooked.

If you are currently in possession of a UK registered trademark or a Europe registered trademark, you should bear in mind that only a local trade mark registration will fully protect you in the Sri Lankan marketplace. If at some point in the future you would like to expand your business internationally, you should certainly consider filing for registration now. This will give you the best chance of securing your trademark’s goodwill.

For any trader hoping to make use of a brand in Sri Lanka, trademark registration is definitely advisable, as it provides a number of desirable benefits. (more…)

Why register a trademark in India?

Trademark registration is not compulsory in order to use a brand in India. Unregistered trade marks may be protected by the local courts. The relief available where the courts find an unregistered trademark to have been infringed include: an injunction restraining further use of the mark; damages; an account of profits; and an order for delivery of the infringing labels and marks for destruction by the rightful user of the brand.

However, trademark registration confers a number of commercial and legal benefits on the owner that make it the most attractive method of brand protection. Most obviously, the trade mark owner enjoys the exclusive right to use the registered mark in India. It becomes their property, with all of the benefits this entails, including the right to sell or license it to others for a profit. (more…)