Why register a trademark in Russia?

In Russia, rights in your brand enforceable against infringers will only be recognised by the courts if you have registered your trademark.

Besides this fact, trademark registration is often very beneficial to the owner. Investment made in the promotion of your product or service can be centred on a memorable brand. In time, this investment may lead to consumers gravitating towards goods and services marketed under your brand. This is particularly likely where the consumer has become enamoured with the quality of your produce. A just reward for producing a quality product, and for carefully marketing it, therefore, should be the enhanced profitability that comes with being regarded favourably by the public.

To ensure that no one tries to ‘free-ride’ on another’s hard earned place in the market, the law grants the trade mark owner the exclusive right to use the registered mark in Russia. It becomes their property, with all of the benefits this entails, including the right to sell or license it to others for a profit. (more…)

Why register a trademark in Norway?

It is true that unregistered trademarks will be protected by the Norwegian courts in some cases. Nonetheless, the benefits of registering far outweigh the risk entailed in relying on an unregistered trademark (the right to use such a mark is not settled until after a court case, so you cannot be sure of your position in the marketplace without launching a costly and time consuming civil action).  A trademark is usually the result of considerable investment of time and resources and the costs are often considerable. So it is best not to take risks with such a valuable asset.

Trademark registration confers a number of commercial and legal benefits on the owner. Most obviously, the trade mark owner enjoys the exclusive right to use the registered mark in Norway. It becomes their property, with all of the benefits this entails, including the right to sell or license it to others for a profit. (more…)

Why register a trademark in Jersey?

Brand protection is not always at the forefront of a business’s concerns when starting out. However, it is a vital consideration, given that for many businesses, a memorable logo or slogan is a major driving force behind customer loyalty and profitability. When a business starts to make its mark in a market, the ability to prevent others from presenting themselves as being associated with that mark is essential.

Trademark registration is not required in order to use a brand in Jersey. Unregistered trade marks may be protected by the local courts if they are deemed to have sufficient reputation.

It is definitely advisable to acquire the much stronger protection of a registered trademark, however. (more…)

Why register a trademark in Iceland?

Trademarks are found everywhere in modern society, providing a way of distinguishing the goods and services of one business from those of another. The consumer associates a strong brand with positive expectations as to the quality and origin of a product, making such a brand an extremely desirable asset. The development of consumer confidence in particular goods and services involves considerable investment, however, making it essential for businesses to protect their hard earned results.

As unregistered trademarks may be protected by the local courts (if they are deemed to have sufficient reputation), trademark registration is not the only way to do this. Nonetheless, trademark registration confers a number of commercial and legal benefits on the owner, making it a very advisable option. (more…)

Why register a trademark in Austria?

It is not obligatory to register a trademark in Austria, as unregistered trade marks may be protected by the local courts if they are deemed to have sufficient reputation.

It is definitely advisable to do so, however. Trademark registration confers a number of commercial and legal benefits on the owner. Most obviously, the trade mark owner enjoys the exclusive right to use the registered mark in Austria. It becomes their property, with all of the benefits this entails, including the right to sell or license it to others for a profit. (more…)

Why register a trademark in the Benelux?

Trademark registration is not required in order to use your brand in the Benelux. Unregistered trade marks are awarded some protection; however, much stronger rights are obtained against possible infringers through trademark registration. As a general rule, no one can claim exclusive rights in a brand in the Benelux through use alone.

A carefully selected and managed trademark can become a valuable business asset worth billions of Euros.

Trademark registration confers a number of desirable commercial and legal benefits on the owner.  A trade mark enables businesses to distinguish their products or services from similar products or services offered by competitors. (more…)

Why register a trademark in Bulgaria?

Trademark registration is not required in order to use a mark in Bulgaria. However, rights to prevent third parties from also making use of the mark are generally only acquired by registering it. Until you do so, there is a risk that your brand could be appropriated by another trader effecting the trademark registration first. They would then be able to prevent you from continuing to use your brand, even if you have been using it for many years and have invested a considerable amount in its development.  Usually, such behaviour is motivated by the desire to extract a profit from the rightful owner of the mark. If your mark is particularly well-known, then it may be entitled to some protection before registration, but enforcement of such protection entails considerable expenditure of time and money.

Trademark registration confers a number of commercial and legal benefits on the owner. Most obviously, the trade mark owner enjoys the exclusive right to use the registered mark in Bulgaria. It becomes their property, with all of the benefits this entails, including the right to sell or license it to others for a profit. (more…)